Free live workshop · Thu, Oct 22 · 6 PM EDT

Imagine appointments with your ideal prospects: warmed up, ready to buy, and filling your calendar.

Hands-off prospecting that sounds like the best version of you.

Every week, the Axiom Growth Machine puts 150 qualified prospects into motion for you. Multi-threaded conversations in your voice, built on real connection points, reviewed and approved by a human, all steering toward booked meetings. Automation, AI, and trained people working as one system. We call it Automated Human Prospecting™, and nothing else on the market does it. A free one-hour live workshop.

Hosted by Tony Zayas · Axiom Growth Labs
Thursday, October 22
6:00 PM EDT · 60-minute live workshop
Free
Online

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How to Turn LinkedIn Contacts Into Real Sales Conversations

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The promo squeeze

A $27.1 billion industry. And you're working harder for thinner margins.

Promotional products hit $27.1 billion in 2025. But underneath the headline number is margin compression, and it's landing on distributors.

30%
of distributors report margin declines.
56.8%
cite tariffs as their biggest margin challenge.
60%
of buyers are cutting quantity first.

Source: PPAI Research

You're relationship-driven, but your day is quoting, artwork approvals, and order-status emails. Your #1 problem is new customers, and you can't hire your way out of it. You don't need another tool or another job. You need new conversations, handled for you.

Human or automated? You've had to choose.

One is human but doesn't scale. The other scales but isn't human.

The marketing managers, HR leaders, and procurement contacts who order branded merch, print, and company stores are already on LinkedIn. Reaching them well has always forced a trade-off, and every tool on the market picks a side.

Path one · Do it yourself

Do it manually

Research every profile, find a real point of relevance, write each message, restore old threads, follow up on time. The quality can be high, but it collapses the moment you need real volume.

And run out of time.
vs
Path two · Let a tool do it

Automate it

AI didn't fix outreach. It industrialized the spam. A scraped fact dropped into a template isn't a reason to reply; it's a decorated mismatch, sent in your name, in a channel buyers are already tired of.

Until it stops sounding like you.

Automated Human Prospecting™ is the first approach that refuses the trade-off: the scale of automation and AI, with trained humans keeping every message genuinely human, in your voice, and safe to send in your name.

Why it actually sounds human

Automation runs it. People keep it human.

We call it The Machine. It sources, researches, drafts, sequences, and follows up, but a trained human reviews and approves every message before it's sent. Multi-threaded the way people really text, built on true connection points, in your voice. You become nobody's integration layer.

The Axiom Managed Relevance Engine™
01
Target
Who belongs
02
Qualify
Fit & authority
03
Research
Evidence, not guesses
04
Conversation
In your voice
05
Human Review
Approved for you
06
Delivery
Right timing
07
Reply Intelligence
Reads the response
08
Handoff
You step in
TargetingContext carried forwardYour desk
Every week

150 prospects in motion

Sourced, researched, and matched to you. Targeting dialed in, connection requests sent every week like clockwork.

In your voice

Conversations, not blasts

Multi-threaded outreach on real connection points, written to sound like you, positioning you as the credible, aligned expert and steering toward a meeting.

Human-approved

Reviewed before it sends

A trained reviewer approves every message. Nothing off-voice, unproven, or reputation-risking ever reaches your prospect.

Personalization isn't a first name pasted into a template. Every message reads like you wrote it on your best day, because a person made sure it did. You onboard once; our team runs it from there.

A category of one

Automated Human Prospecting™. Not available anywhere else.

A

Completely hands-off

You don't source prospects, inspect research, rewrite drafts, work an approval queue, or chase follow-ups. Done for you. Not another tool that becomes another job.

B

Genuinely human

Multi-threaded like real texting, built on true connection points, written in your voice, not a scraped fact dropped into a template. It sounds like you, and positions you as the expert.

C

Human-reviewed, fail-closed

Thin research, unsupported claims, broken links, and off-voice drafts stop before they send. A trained reviewer approves what goes out in your name. Your reputation is the point.

D

A network edge tools can't copy

Then it goes deeper. Match-First Methodology™ gives each conversation its strongest legitimate starting point. The cold name on your desk is a real conversation on someone else's. That's the reveal in the workshop.

The part nobody else is doing

The cold name on your desk is a real conversation on someone else's.

Put one buyer in front of a network of distributors and most see a name, a title, a company. But to one of them there's a real bridge: a market they know, a problem they've solved, a shared chapter. You're not giving leads away: you receive the prospects you're the strongest match for, while the same network turns names that were cold to you into warm introductions. Match the human first and the whole premise of outreach changes.

Match-First Methodology™
See the full reveal We save the mechanism for the workshop. It's worth the hour.
On the workshop

What you'll walk away with in one hour.

  • 01How 150 qualified prospects go into motion every week, without you touching it.
  • 02Why manual and automation both fail, and the third way that's human and scalable.
  • 03How messages stay genuinely human: your voice, multi-threaded, real connection points.
  • 04The human review layer that protects your reputation on every single send.
  • 05The real numbers from live distributor campaigns: what is converting and what is not yet.
  • 06Match-First Methodology™: why a cold name on your desk is a warm intro on another.
Proof, not promises

A working operation. Not a pitch deck.

The Machine isn't a concept. Eight campaigns are live right now, led by six founding distributors. They've been running between 2 and 8 weeks. Here's what they've produced so far.

8 live campaigns6 founding distributors2–8 weeks live
1,001
New LinkedIn connections
targeted buyers, not random adds
658
Prospects in personalized conversation
plus 280 follow-up touches
146
Prospects who replied
22% of everyone reached
92+
Substantive replies
real answers, not "thanks for connecting"

The typical founding owner so far: about 111 new connections, 73 prospects in conversation, 17 replying, and 11 real conversations, in their first few weeks.

10

Meetings set up and handed off. Ten prospects have said yes to a meeting and been handed to their owner to schedule. That's the Machine's job: get the yes. The calendar is yours.

Eight live campaigns: six founding promo distributors, one B2B services client, and Tony's own campaign. Launched between August 1 and September 9, 2026, measured through September 25. The typical-owner line reflects the six founding distributors only. Portfolio-level evidence, not an individual-client guarantee.

What prospects asked for this month · anonymized
VP of HR · multi-site senior living

Building an employee company store with payroll deduction right now. Sent her email and asked to connect the teammate running it.

Business owner · service fleet

Has a concrete need for vehicle magnets. Said he definitely wants to talk and proposed a time.

Operations leader

Asked to see options for branded vests and performance polos.

Company decision-maker

Asked for a catalog and customer references. Quality and cost are the criteria.

Executive

Said he's interested in branded gear and swag and asked to see options.

Founder · pre-launch

Open to talking about fit and offered to set up time.

End to end

The whole chain runs live

Sourcing, qualification, research, drafting, review, sending, reply classification, follow-up, and hot-lead handoff, running across multiple live accounts, not a single demo.

Guardrails

It stops before it embarrasses you

Fail-closed by design: weak research, unsupported claims, invalid links, or off-voice drafts are held back. A human approves what gets sent in your name.

Transparent

Workflow states, not a black box

Every prospect moves through visible states with reporting at each step, so "managed" never means "in the dark."

Built on battle-tested, account-safe LinkedIn infrastructure, proven since 2018.

Tony Zayas
Your host

Tony Zayas has spent years building B2B growth engines for founders and revenue teams. Axiom Growth Labs started with one insight: identify the relevant human before the message is written. It became a fully managed system. He, or a trained member of his team, reviews every message that goes out in your name.

What clients say

Axiom Growth Machine client
Amazing how many leads are expressing interest! Haven’t ever seen anything like this before. My mind is blown right now.
Mike Goebel · Proforma One Marketing

Mike’s campaign has produced 189 new connections and 75 replies from 42 prospects since mid-August. Two days after this note, he booked a call with one of them.

“This system works, plain and simple. My network has grown from 293 connections to just under 900 in about six weeks, and more importantly, these are all people in Marketing, Procurement, and HR. I'm having conversations with people I never in a million years would've been able to reach.”
Clay Muhlenkamp · Riot Creative Imaging
“Tony developed a cohesive social media system that Proforma owners can easily utilize to build their businesses. His knowledge of using social media to market, develop leads, and communicate is excellent. He's my ‘go-to’ guy.”
Karen Sharp · Faculty, Goldman Sachs 10,000 Small Businesses
“Tony took a concept, ‘we should be more visible in social media to connect with strategic prospects’, and turned it into reality for a group of small-business owners who were neophytes to the medium. Count me as a raving fan: he has an entire group navigating fresh marketing paths that are generating results every day.”
Dave Myklebust · Promotional Products & Branded Corporate Apparel
Hands-off, never in the dark

You don't dig through LinkedIn. The hot ones come to you.

  • 01

    A weekly campaign report

    Connections, conversations, replies, and the specific threads worth watching. Plain English, in your inbox.

  • 02

    Hot-lead alerts with your next move

    When a prospect leans in, you get who they are, what they said, and exactly what to do today.

  • 03

    Outcomes tracked back to the source

    Booked calls, proposals, and closed business get tied to the conversation that started them.

Hot leadActive company store opportunity
Who
VP of Human Resources, multi-site senior living
What they said
Her team is building an employee intranet where staff buy branded products through payroll deduction. A new hire was just assigned to it. She asked for information by email.
Your next move today
  1. Email a short company store overview.
  2. Ask her to loop in the teammate building it.
  3. Offer a 15-minute walkthrough with your calendar link.
Real alert from a live campaign, this week. Names removed.
The free workshop

Prospecting that runs itself. And still sounds like you.

Thursday, October 226:00 PM EDTLive · 60 min

Free · Live · Replay sent to everyone who registers

Questions

Before you register

Who is this for?

Promotional-product distributors and owners who know LinkedIn is where their buyers are, but can't sustain high-quality outreach by hand, and won't risk their reputation on generic automation.

Does this actually put meetings on my calendar?

It's starting to. Six founding distributors, two to six weeks in, and 10 meetings have been set up across the program and handed to owners to schedule. The Machine opens the door and tells you the moment someone leans in. You still walk through it, and the hot-lead alert tells you how.

Do I have to run The Machine myself?

No. That's the whole point. After a short onboarding to capture your voice, targeting, and boundaries, our team runs the daily operation. You step in at the commercial handoff, not the approval queue.

Is my reputation safe with automation involved?

Yes. The system is fail-closed: it stops when research is thin or a message is off-voice, and a trained human reviews and approves what's sent on your behalf. Nothing goes out unchecked.

Is this a one-hour sales pitch?

No. It's a working session that teaches the model in full. There's an offer at the end for people who want access, but the training stands on its own. The first 40 minutes are all substance.

What if I can't attend live?

Register anyway. We'll send the replay to everyone who signs up. But the live session includes Q&A, so join us in real time if you can.

What is Axiom Growth Labs?

The team behind the Axiom Growth Machine: Automated Human Prospecting™ built specifically for promotional-product distributors. Automation, AI, and trained people run a completely hands-off LinkedIn prospecting operation that still sounds like you.

© 2026 Axiom Media Group, LLC. All rights reserved. Axiom Growth Labs is a brand of Axiom Media Group, LLC. Automated Human Prospecting™, The Axiom Managed Relevance Engine™, and Match-First Methodology™ are marks of Axiom Media Group, LLC. Operating figures are portfolio-level evidence, not individual-client guarantees. Results vary and depend on your market, offer, and participation; the workshop improves your odds of relevant conversations. It does not guarantee a specific number of appointments or accounts.